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Thomas Marzano

Global Head of Brand Design @ Philips | ♓ INFJ blogger speaker | experience design strategy UX innovation marketing socialmedia music photography


Design thinker, creative strategist, designer, musician, photographer, speaker, blogger and creative director with a fascination for innovation, technology, social media and the arts.

As an all round creative INFJ my passion has always been to create memorable experiences through imagination expressed with music, photography and design. People have always been at the center of my imagination, inspiring me to create memorable experiences for them.

As Global Head of Brand Communication Design at Philips, based atPhilips Design in Amsterdam, The Netherlands, my work focuses on driving brand experience design strategy and creative direction across the company, working with counterparts at Global Marketing and Communication as well as Marketing from the Philips Sectors of Healthcare, Lighting and Consumer Lifestyle. Together these teams are responsible for establishing the Philips brand in the hearts and minds of its stake holders and championing the activation of Brand strategy across all touch points. I lead the Philips Global Brand Communication Design function across the company and provide Design Strategy and Creative Direction to all Philips sectors and regions.

I began my career at Philips in 1998 as an audio designer. I widened my area of expertise into the digital world, and moved on to New Media Design in 2000, working on product and interface design as well as online communications. From here I then decided to focus on online, and worked as Senior Art Director as of 2005.

Within two years, I moved on as  Senior Consultant in Innovation Design, and developed research to support innovation design and was also responsible for enriching design concepts using input from business, marketing and technology experts. I took a leading role in various Philips strategic projects, including a number of simplicity-led design innovations that were shown at the Philips Simplicity Events of 2005, 2006 and 2007 in Paris, London, New York and Hong Kong.

Thomas Marzano's Background

Thomas Marzano's Experience

Global Head of Brand Communication Design at Philips Design

January 2013

As Global Head of Brand Communication Design at Philips, my work focuses on driving brand experience design strategy and creative direction across the company, working with counterparts at Global Marketing and Communication as well as Marketing from the Philips Sectors of Healthcare, Lighting and Consumer Lifestyle. I lead the Global Brand Communication Design function across the company and provide Brand Communication Design strategy and creative direction to all Philips sectors and regions.

Blogger at Marketingfacts

January 2012

Since 2012 I have been posting a few blog posts on Marketing Facts, one of the most influential marketing blogs in the Netherlands.

Blogger, Speaker & Social Media Enthusiast at @ThomasMarzano

2010

Next to my work at Philips I am an active blogger, speaker and social media enthusiast. I have been speaking at social media and marketing conferences globally sharing my experiences and learning in digital marketing. On my blog I write my "Digital Thoughts" on the topics of design, social media and photography. Attracted to social media I have been using platforms like Twitter, LinkedIn, Facebook, Instagram and FourSquare to create a digital engagement ecosystem within the above mentioned niches.

Global Creative Director Digital Brand Design at Philips Design

January 2012 - December 2012

As Creative Director for Digital Brand Design at Philips, my work focuses on activating design strategy for digital across the company, working with counterparts at Global Marketing & Communication as well as from the Philips Sectors.

Juror Best Design Category at SpinAwards'08

March 2012 - April 2012

Spinawards are yearly Dutch awards for creativity in interactive digital media.

Global Creative Director Online Brand Communications at Philips Design

April 2008 - December 2011

As Creative Director for Online Brand Communications at Philips, my work focuses on activating design strategy for online communications across the company, working with counterparts at Global Marketing Management as well as from the Philips Sectors. I lead the global online design team and provide design, branding and communication consultancy to all Philips sectors.

Senior Innovation Consultant at Philips Design

April 2007 - March 2008

In this role I have been part of the Next Simplicity team, where I led the end to end creation of award winning visionary design concepts which articulated the the future vision of the Philips brand. I led research and analysis activities, concept, design and production of working product system prototypes which where exhibited during a Philips roadshow across the world.

Senior Art Director Online Brand Communications at Philips Design

April 2005 - March 2007

As Sr Art Director I have been leading online projects focusing on the B2B Philips sectors of Healthcare, Lighting and Corporate. As well as Art Directing the redesign of Philips.com during the new Philips brand positioning of 'Sense and Simplicity'.

Senior New Media Designer at Philips Design

April 2002 - March 2005

As a Senior New Media Designer I had the privilege to be the lead designer on some award wining innovation projects like Living Memory and La Casa Prossima Futura as well as keeping my role on the Philips websites and intranets.

New Media Designer at Philips Design

April 2000 - March 2002

Covering a wide range of multimedia design practices in this role I was involved in projects where I designed websites, CD&DVD ROMS, videos, interactive kiosk applications as well as in product user interfaces. Specializing in Macromedia Director, Flash, action-script, HTML, Photoshop, Illustrator & Final Cut Pro.

Sound Designer at Philips Design

December 1997 - March 2000

As Sound Designer I creating soundscapes and musical soundtracks for various multimedia productions and corporate films. Produced feedback sounds for product user interfaces such as mobile phones, TV's and electronic program guides.

Thomas Marzano's Education

Fontys Hogescholen

2000 – 2001

SAE

1995 – 1997

Concentration: Audio Engeneering


Hertog-Jan College

1990 – 1995

HAVO


Scuola Europea di Varese

1982 – 1990

Concentration: Secondary School


Thomas Marzano's Interests & Activities

experience, design, strategy, UX, innovation, marketing, socialmedia, music, photography, technology, mobile

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