Global Head of Brand Communication Design at Philips Design
As Global Head of Brand Communication Design at Philips, my work focuses on driving brand experience design strategy and creative direction across the company, working with counterparts at Global Marketing and Communication as well as Marketing from the Philips Sectors of Healthcare, Lighting and Consumer Lifestyle. I lead the Global Brand Communication Design function across the company and provide Brand Communication Design strategy and creative direction to all Philips sectors and regions.
Blogger at Marketingfacts
Since 2012 I have been posting a few blog posts on Marketing Facts, one of the most influential marketing blogs in the Netherlands.
Blogger, Speaker & Social Media Enthusiast at @ThomasMarzano
Next to my work at Philips I am an active blogger, speaker and social media enthusiast. I have been speaking at social media and marketing conferences globally sharing my experiences and learning in digital marketing. On my blog I write my "Digital Thoughts" on the topics of design, social media and photography. Attracted to social media I have been using platforms like Twitter, LinkedIn, Facebook, Instagram and FourSquare to create a digital engagement ecosystem within the above mentioned niches.
Global Creative Director Digital Brand Design at Philips Design
January 2012 - December 2012
As Creative Director for Digital Brand Design at Philips, my work focuses on activating design strategy for digital across the company, working with counterparts at Global Marketing & Communication as well as from the Philips Sectors.
Juror Best Design Category at SpinAwards'08
March 2012 - April 2012
Spinawards are yearly Dutch awards for creativity in interactive digital media.
Global Creative Director Online Brand Communications at Philips Design
April 2008 - December 2011
As Creative Director for Online Brand Communications at Philips, my work focuses on activating design strategy for online communications across the company, working with counterparts at Global Marketing Management as well as from the Philips Sectors. I lead the global online design team and provide design, branding and communication consultancy to all Philips sectors.
Senior Innovation Consultant at Philips Design
April 2007 - March 2008
In this role I have been part of the Next Simplicity team, where I led the end to end creation of award winning visionary design concepts which articulated the the future vision of the Philips brand. I led research and analysis activities, concept, design and production of working product system prototypes which where exhibited during a Philips roadshow across the world.
Senior Art Director Online Brand Communications at Philips Design
April 2005 - March 2007
As Sr Art Director I have been leading online projects focusing on the B2B Philips sectors of Healthcare, Lighting and Corporate. As well as Art Directing the redesign of Philips.com during the new Philips brand positioning of 'Sense and Simplicity'.
Senior New Media Designer at Philips Design
April 2002 - March 2005
As a Senior New Media Designer I had the privilege to be the lead designer on some award wining innovation projects like Living Memory and La Casa Prossima Futura as well as keeping my role on the Philips websites and intranets.
New Media Designer at Philips Design
April 2000 - March 2002
Covering a wide range of multimedia design practices in this role I was involved in projects where I designed websites, CD&DVD ROMS, videos, interactive kiosk applications as well as in product user interfaces. Specializing in Macromedia Director, Flash, action-script, HTML, Photoshop, Illustrator & Final Cut Pro.
Sound Designer at Philips Design
December 1997 - March 2000
As Sound Designer I creating soundscapes and musical soundtracks for various multimedia productions and corporate films. Produced feedback sounds for product user interfaces such as mobile phones, TV's and electronic program guides.
experience, design, strategy, UX, innovation, marketing, socialmedia, music, photography, technology, mobile